- With a retail-led model that connects the entire ecosystem together. Central Pattana currently has a total of 20 mixed-use projects, and will reach a total number of 25 mixed-use projects in 2025
- ‘Central Nakhon Sawan’ has received overwhelming feedback, and an 8.2-billion-baht project, ‘Central Nakhon Pathom’, will open on March 30, 2024. In 2025, we will welcome ‘Central Krabi’, worth 4.5 billion baht, which will fulfill Krabi with a Retail Lifestyle, elevating the city to become one of The World’s Most Famous Islands.
- Total investment of 23,000 million baht in 5 years for Asset Enhancement, equivalent to opening a new project. This includes Central Pinklao, Bangna, Chaengwattana, Rattanathibet, Pattaya, and Marina this year. Targeting high-purchasing customer groups and attracting waves of tourists.
- Revolutionizing the retail landscape on an unprecedented scale, shaping The World’s New Magnitude, aligned with the global metropolis model. Theses 5 mixed-use projects will cover over 2.2 million square meters. Beginning with 'Dusit Central Park,' unveiling the new Dusit Thani Hotel in September this year, followed by the opening of Central Park Retail and office buidling in mid-2025.
- Ranked with the highest scores in DJSI World 2023 for global top sustainability and moving towards Net Zero 2050 goals
- Central Pattana empowers our partners to grow through Holistic Partnership & Data-Driven Solutions: unveiling the success of The1 Biz, the marketing intelligence solution, enables brands to seize growth opportunities
Bangkok – Central Pattana plc, Thailand’s number one sustainable real estate developer, is highlighting the success of ‘The Ecosystem for All’ business model, which connects the entire ecosystem: Retail, Residences, Hotels and Offices together, in its annual press conference: ‘The Year of Infinite Opportunities’. Central Pattana, Thailand’s leading real estate developer and a key driving force of the Thai economy, has announced a 121 Billion Baht 5-year Investment for 2024-2028 to continue its project development plan, asset enhancement, and mixed-use extension nationwide, fostering infinite growth for everyone in our ecosystem. In addition, the company plans to revolutionize the retail landscape on an unprecedented scale with The World’s New Magnitude projects, marking super prime locations in Bangkok aligned with the global metropolis model. Central Pattana will move to the next level in supporting partners expand their businesses by focusing on the strengths in retail ecosystem combined with marketing intelligence and data-driven solutions to help support both partner stores and customers in all aspects.
Ms. Wallaya Chirathivat, President and CEO of Central Pattana plc, stated, "Over the past year, we have achieved success with The Ecosystem for All, a retail-led model where synergy is the key to supporting every part to grow together. This year, we will continue with our commitment to build even more strengths for the entire ecosystem, while continuously driving the country's economy forward. Over the past 7 years (2017-2023), we have invested an average of 15,000-22,000 million baht annually. Last year, we achieved success in terms of annual performance with revenue of 46,790 million baht, a 26% increase from the previous year. This includes setting new high in terms of shopping center traffic, store sales, and the highest dividends. Additionally, investments in CPNREIT property leasing rights have increased revenue by 16% and provided unit holders with a 10% yield."
Furthermore, Central Pattana continues to adhere to its long-term investment plan. Over the next 5 years, from 2024 to 2028, a total investment of 121,000 million baht is scheduled. In 2024 alone, there are 13 new projects set to be launched, including Central shopping centers in Nakhon Sawan and Nakhon Pathom, 10 residential projects, and a new hotel in Rayong in collaboration with an International Chain, bringing the total number of shopping centers to 42, community malls to 17, residential projects to 43, hotels to 10, and office spaces to 10 in 2024.
Currently, we have 20 mixed-use projects. Last year, we expanded to include Ubon Ratchathani, Ayutthaya, Chonburi, Si Racha, and Hat Yai. In the future, we plan to expand both in Bangkok and various provinces such as Nakhon Sawan, Nakhon Pathom, Nakhon Si Thammarat, and Surat Thani, with plans to open in Krabi next year. Our vision to create The Ecosystem for All, with Retail-Led Synergy, helps support all businesses to connect and grow stronger. Every component in our mixed-use projects strives to be the best of the best in each sector, whether it's shopping centers, hotels, residences, offices, and others. Intentionally developing large-scale projects helps create a significant impact, boost income levels, elevate quality of life, and distribute income within the provinces, while also showcasing local essence, fostering economic and tourism potential, aligning with the government's policies to stimulate GDP and the national economy," Ms. Wallaya added.
Mr. Chanawat Uahwatanasakul, Chief Development and Commercial Officer at Central Pattana plc, said: "In the role of Place Making with Central Pattana Dynamism DNA, we never stand still and strive to create 'new spaces' with a dedicated focus on developing excellent projects and creating impacts for the nation. These initiatives include:
- Initiating the Centre of Life and establishing New Districts, exemplified by our latest project, "Central WestVille," which serves as a new landmark in western Bangkok. Recognizing the evolving dynamics and lifestyle changes of the community, we are committed to developing shopping centers that introduce innovative offerings and cater to the increasing purchasing power of customers. We allocate total investment of 23,000 million baht in 5 years for Asset Enhancement, equivalent to the investment in opening new shopping centers. This year, we are undertaking a turnaround of six shopping centers strategically located around the Bangkok Metropolitan Area: "Central Pinklao," enhancing the Pinklao lifestyle zone to accommodate rising purchasing power; "Central Bangna," undergoing District Transformation to attract top-tier customers in the Bangna area; "Central Chaengwattana," introducing a new Concept Mall to meet the demand for Eco Art Lifestyle; and “Central Rattanathibet," constructing a grand new Lifestyle Landmark, making it the ultimate destination in an area catering to major tourism hubs. Additionally, we are preparing to revamp "Central Pattaya" to accommodate the influx of tourists and transforming "Central Marina" into an Outlet Format, seizing the opportunity presented by the shopping behavior of another group of tourists.
- Mixed-use project development - Aiming to drive the potential of both main and secondary cities while also creating local wealth. This year, we are opening two new projects: "Central Nakhon Sawan," which has become the talk of the town, elevating the city to be the Gateway to the North. On March 30, 2567, we are preparing to open "Central Nakhon Pathom," connecting with the western region such as Kanchanaburi and Ratchaburi provinces, featuring a large garden area for families, beautiful designs reflecting the city's identity, including the Phra Pathom Chedi. In 2568, we are gearing up to open "Central Krabi," a project worth 4.5 billion baht, enriching the retail lifestyle of Krabi, a world-renowned tourist destination that accommodates the purchasing power of local entrepreneurs and tourists.
- To create "The World’s New Magnitude” - We believe that Bangkok still has opportunities to expand its commercial and business districts in many areas of the city, resembling the models of major cities worldwide. We will develop five mixed-use projects with a combined area of over 2.2 million square meters. These projects will be located in Super Prime Locations around Bangkok, situated on major roads and connected to the skytrain. Each project will be a flagship that meets the needs of future living and will be a landmark attracting tourists from around the world. Prepare to meet the first project, "Dusit Central Park," a Retail Re: Imagined project, catering to green urban living in the heart of the city. This September, be ready to experience the new Dusit Thani Hotel, along with the opening of the office building and the Central Park shopping center next year, 2025.
In addition, Central Pattana’s top management team led by Dr. Nattakit Tangpoonsinthana, Chief Marketing Officer, Mr. Wuttikiat Techamongklapiwat, Head of Property Management and Mr. Isareit Chirathivat, Head of Fashion and Luxury Partner Management, unveil plans for success and the synergy of partners to create sustainable growth. The key strategies include:
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Evolving ‘Center of Life’: We ensure that every project meets customer needs, with a strong focus on understanding Customer Insights, comprehending both the domestic market and the tourist group, which possess tremendous purchasing power and are increasingly entering Thailand. With over 10 branches of tourist malls, catering to every need as a one-stop destination, and communicating with them throughout the entire journey with a strategy to attract tourists.
In addition, we are also a Trendspotting Pioneer, sharply spotting opportunities. Central Pattana Development's shopping centers are the No.1 Destination for global brands to open their First Store with over 76 brands and more than 44 flagship stores. One of the best location is CentralwOrld where a globally renowned brand including Shake Shack, The Cheesecake Factory, Nitori, Lululemon, BHC Chicken has opened their first stores here. And ‘Pop Mart’ which opened its first flagship store in Thailand at CentralWorld, and its latest branch at Central Ladprao, achieving great success and breaking world records by becoming the top-selling outlet out of over 400 branches worldwide. Moreover, many other brands have continued to expand their success to other branches in Bangkok and various provinces, such as UNIQLO, Muji, Haidilao, and Gentlewoman.
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Igniting Newness: We always create newness for our projects, such as the opening of Central Nakhon Sawan, nurturing it to become a potential tourist destination and enhancing the city's identity with contemporary designs. Additionally, we collaborate with partners and local communities to create unique experiences, featuring the largest Central Department Store in the upper central region, and incorporating a hospital as part of the new model of mixed-use development. Furthermore, there is an enhancement of Digitalized Services and Experience App to provide services accessible via mobile phones for both customers and partners through a B2B2C Seamless Solution. This platform can further create opportunities for partners to increase sales.
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Holistic partnership & Data-Driven Solutions: Leveraging the strengths of the ecosystem to shape business partnerships through The 1 BIZ - Marketing Intelligence Solutions, which is the most powerful CRM tool of the new era ready to use for brands at all scales. It helps brands save costs and time in CRM with the largest database in Thailand, increasing every year. With a complete 360-degree consumer behavior tracking from The 1 database, it enables brands to seize growth opportunities, maintain customer loyalty, attract new customers, and see opportunities for business expansion.
In addition, Central Pattana also closely collaborates with partners in every dimension through its retail expertise, understanding markets nationwide. This helps partners make precise decisions on market penetration according to their brand strengths. Central Pattana is also skilled at developing the masterplan of shopping centers, employing strategic zoning that ensures traffic access to all stores comprehensively.
Central Pattana Public Company Limited (CPN), is striving towards the future under the brand purpose of "Imagining better futures for all." This is achieved by creating and developing spaces to elevate the quality of life for people and communities, alongside environmental growth that aligns with economic progress and drives Thailand forward. Currently, the company employs over 120,000 people nationwide, and with each new project expansion, thousands more are hired, with over 80% being locals of that respective area. Sustainable commitment continues to progress towards the NET Zero 2050 goal, in collaboration with all parties within The Ecosystem for All.
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