Principles - Honesty, diligence, and commitment to customers
My grandfather and father grew our business with two simple ideas in mind: deal honestly with people; and work hard to provide customers with exceptional products and services.
We are extremely proud to have been part of Thailand’s economic and social development over the 71 years of our history, and as the Number 1 retail and service business in Thailand. We are now expanding beyond Thailand with strong presence in Europe and Vietnam and will continue to make “Central” the Centrality of everyday life for customers in every market we are in.
This year is set to be another significant milestone of Central Group, the start of what will be the next chapter of Central Group’s history, with New Central, New Economy as our new motif.
Beyond our physical presence being the Centrality of the customers’ everyday life, we also aim to become the leader in digital lifestyle platform by embracing technology and innovations to deliver superior customer experiences and inspire lifetime loyalty.
The long-term goal of Central Group is to develop business in parallel with the development of the country by being a pioneer in bringing prosperity to localities and provinces of every country that our business expands to, helping to develop people and communities and driving the economy forward together.
“We will lead Thailand’s retail and service business onto the world stage”
Executive Chairman and CEO