Central Group, in collaboration with the Royal Thai Army and network partners, brings smiles to children in southern border provinces and other provinces by giving gifts filled with care, encouragement, and opportunities, as part of the 14th year of the "Million Gifts Million Smiles" project. This is also the 3rd year in a row that the Equitable Education Fund (EEF) has partnered on this effort.

Central Group invites Thai people to participate in delivering New Year's and Children's Day gifts and providing scholarships for poor children in southern border provinces and other provinces through 3 main channels: giving scholarships through the Equitable Education Fund (EEF), delivering new gifts through drop-off locations, and donating money. The timeframe of participation is from now to December 31, 2023.

Busaba Chirathivat, Executive Vice President, Corporate Communications of Central Group, stated: “For more than 14 years, Central Group has provided opportunities, care, encouragement, and smiles to children by offering gifts and scholarships for New Year's and Children's Day. Despite the fact that the children are far away, we think that gifts are a representation of our support for them. Scholarships can relieve the financial strain on their parents, allowing them to have a better quality of life, while bicycles, school and sports equipment, and toys can help improve skills and learning.”

For the 14th year, Central Group remains working together with the Royal Thai Army and the Equitable Education Fund (EEF) to carry out the "Million Gifts Million Smiles". It is part of the "Central Tham," a Central Group’s sustainability initiative.

Those interested in helping bring smiles to children can join the activity in 3 ways: Pay it Forward, Give it Forward, and Share it Forward. Aside from the pure joy of the receivers, Central Group believes there is happiness among the givers, and there are more than simply heartfelt gifts; there are bright futures for the children.

Central Group invites Thai people, government entities, private sectors, and partners to give education opportunities or new gifts, such as bicycles, school supplies, sport equipment, stationery items, toys, or scholarship to children residing in southernmost provinces and other provinces, to bring happiness and smiles during the New Year and Children’s Day 2024. There are three main channels:

  1. Pay it Forward : Give great education opportunities by supporting scholarships for underprivileged children through the Equitable Education Fund (EEF), 2,500 baht per scholarship, at https://www.tham-dee.com/projects/mgms2023 from today to December 31, 2023. Those making donations on behalf of companies or individuals are entitled to a double deduction.
  2. Gift it Forward Bring smiles through gifts by donating items at gift donation points.
    • Gift donation point from now to December 25,2023
      • Rest Area in front of Central at centralwOrld on the 2nd floor
      • Open House at Central Embassy on the 6th Floor
      • Central Chiangmai on the 1st Floor
    • Send your gifts to Bangna New Distribution Center, Liab Khlong Song Nam Suvarnabhumi Road, Bang Na-Trat KM19, during00AM - 05.00PM from November 25 to December 30, 2023.
  3. Share it Forward : Donate cash to support the purchase of sport equipment and school supplies for children in southernmost provinces and other provinces
    • E-donations, QR code payment via CENPAY at customer service point of Central Chidlom, Central Ladprao and Central Pinklao
    • Donating The 1 points to be a gift starting at 100 points with unlimited redemptions
    • Donating to Tiang Chirathivat Foundation account, SCB, account number 002-2-846319, from today to December 31, 2023
    • Donations can also be made directly at donation boxes at 491 information counters, cashiers and redemption counters at Central Department Stores nationwide during November 1, 2023 - January 31, 2024.

Lt.Gen. Arnuparp Sirimonthon, Director General, DOCA (Directorate of Civil Affairs), said: “The Royal Thai Army is pleased to have been a partner in the “Million Gifts Million Smiles” project from its start, and it is now in its 14th year of providing gifts and encouragement to children in Thailand's southern border provinces and other provinces. This activity is considered a great act of giving through the cooperation of Thai people all over the country who want to create hope for children. We have seen the commitment and ambition of Central Group executives and employees who desire to help Thai children and youths. It is an example of a private company that encourages and provides possibilities for the future generation to grow into outstanding citizens with a significant impact on the country.”

Central Group invites everyone to share happiness and opportunities to children in southernmost provinces and other provinces, bringing a smile to their faces, by sending presents or scholarships under the 14th Million Gifts Million Smiles project. For more information, visit Facebook CENTRALGROUP or Instagram CENTRAL GROUP.

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