Bangkok – June 25, 2020 – Thailand’s two leading brands, PowerBuy and B2S, are investing THB 100 million to launch‘PowerBuy x B2S,’ an innovative new shopping destination and the Thailand’s largest electronics and specialty book&stationery flagship store that meets all passions and lifestyles, with an aim to grow sales by20-30%.

Mr. Laurent Pauze,Chief Executive Officer,COL Public Company Limited, said, “To provide a superior shopping experience to customers, PowerBuy and B2S have teamed up to launch ‘PowerBuy x B2S’, a 6,000 square meters store locatedon the 4thfloor at Central World. This exciting new flagship store is the result of combining expertise between two leaders, Powerbuy and B2S, to bring a complete customers’ experience around electronics, home appliances, gadgets, books, stationery, arts and much more.

Customers will enjoy discovering a wide product choiceand many new categories (manga books, smart home, gadgets among others) thanks to attractive displays, demonstrations and activities in store, as each category is treated as a speciality store, with dedicated teams to provide a good quality of service.

The customers will also benefit from the convenience of omnichannel:

  • Buy online ( and collect in store within 1h
  • The staff is equipped with tablets to provide customers with choice of more than 20,000 products
  • Discover more products and information thanks to 4 in-store touch screens
  • Aspecific Line Account for the store has been created for customers to keep in touch with the teams for the requests they might have and to get updates on store activities, new products arrival and innovations demonstration.

Customersand family have more than one passion and differentcenters of interest,therefore‘PowerBuy x B2S’isproviding an exciting shopping experience aroundtwelvekey areas:

  1. Vision & Sound Gallery
  2. Gadget Paradise
  3. Wireless World
  4. Cooking Studio
  5. Smart Home Living
  6. AirZone
  7. Gaming Arena
  8. Computers
  9. CreativeLeisure
  10. Plearnground (Play &Learn)
  11. Passion Library                   
  12. Stationery Gallary

‘PowerBuy x B2S’ flagship store - key success strategies:

  • The First Electronics and Specialty Book&StationeryFlagship Store in Thailand– the newest one-stop destination in the heart of Bangkok perfectly meets all passionate lifestyles from electronics,gadgets, gaming to books,arts & crafts, and more, offering over 50,000 products for customers.
  • An ImprovedShopping Experience– twelve highlight zonesmatch the different passions of customers and providethe latest newreleasesand exclusive productsin unique and changeable displaysshowcasing each product zonetogether with an attractive monthlytheme.
  • Omni-ChannelService – providing a new customer journey with a seamless online to offline experience including Click&Collect, 1-hr Pick-up, e-Ordering, and Chat & Shop, together with onlinecontent and productinformation to facilitate customerpurchasing decisions.
  • Superior Service–well-trained and attentive store staffare available for productconsultations and to facilitatecustomers’ choiceand convenience of purchase
  • Passionate WeekendCommunities– creating excitement and attractions forour customers and increasing thefrequency of store visits.Customers can enjoyexclusive monthly activities under “The Perfect Match for all Passionate Lifestyles”theme. Passionate Weekend Communities will provide exclusive classesand workshops with gurus and expertsallowing customersto enjoy fun and informative activitiesamong new friends whoshare the same passions.
  • Promotions –Customers who make a THB 1,000 purchase will receive a lucky draw entry to win one of 20 lucky gold plates which will be given out daily from June 18-July 7, 2020. The total prize value is THB 400,000. In addition, there will be exclusive premiums and special bonus The 1 points offers during the launch period.

“We believe that bringing more excitement and interaction in the shopping experience will make the store more attractive and relevant. But our success will be measured also on our ability to service customers on different channels”,concluded Mr. Laurent.

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