Central Retail Corporation Public Co., Ltd. or “Central Retail,” and Central Group have teamed up with their nine business units to be the first retailers to celebrate Chinese New Year with the “Happy Chinese New Year 2020 - Welcoming the Year of the Golden Rat” grand shopping campaign from 15 January until 2 February, 2020, which offers consumers a superior shopping experience via Central Retail’s omnichannel platform that combines online and offline channels for shoppers to buy a variety of items anytime and anywhere, both in-store and online, to usher in prosperity. The campaign, which aim to boost consumer spending for the Year of the Golden Rat, reflects a positive outlook in the Thai economy resulting from the positive impact of the government’s economic stimulation policies and the recovery of the tourism industry.
Mrs. Natira Chirathivat Boonsri, President of Central Department Store Ltd., a subsidiary of Central Retail said, “Central Retail is ready to deliver a superior shopping experience as we are the first major retailer in Thailand to start our sales and promotion activities for Chinese New Year to boost consumer spending for the Year of the Golden Rat. The ‘Happy Chinese New Year 2020 - Welcoming the Year of the Golden Rat’ campaign is our first marketing strategy that leverages the synergized power of nine business units under Central Retail and Central Group, offering shoppers unrivaled privileges and sales promotions. This is Central Retail’s core strategy to tap into the retail market throughout the year 2020, emphasizing our DNA for never stopping to develop and always being ready to forge ahead to become the center for living the best life for everyone under our “central of life” concept.”
“We believe that consumer spending continues to grow given the government’s economic stimulation policies and the recovering tourism industry coupled with corresponding and consistent efforts by the private sector to promote sales. We expect that consumer spending will continue to grow in Q1 of 2020 with Chinese New Year as the main driver. Our internal data from the past year showed that spending during Chinese New Year reached 13,000 million baht. Therefore, we have invested 50 million baht on this marketing campaign to boost consumer spending at the beginning of the year,” said Mrs. Natira.
The “Happy Chinese New Year 2020 - Welcoming the Year of the Golden Rat” Campaign capitalizes on the nine business units under Central Retail and Central Group, including Central Department Store, Tops, Family Mart, Matsumoto Kiyoshi, Robinson Department Store, Power Buy, Super Sports, CMG, and B2S, to offer a better and unrivaled shopping experience via an omnichannel platform that seamlessly combines the strengths of online and offline channels to meet our customer’s needs in three aspects: 1) Convenience enabling our customers to shop anytime and anywhere, from every corner of the world; 2) Quality of choice - giving our customers access to a variety of quality offerings that customers can trust; and; 3) Superior Omnichannel Service – providing a diverse range of services interconnecting our online and offline channels. For example, with our Click & Collect, Click & Deliver, and Reserve & Collect services, customers can book products online and physically see them in our stores at their convenience, or pick up the product or have it delivered to their preferred location. Chat & Shop, e-Ordering, and Express Delivery services provide fast delivery within one to two hours. We also offer hassle-free after-sales services for goods purchased via our omnichannel platform.
“With the ‘Happy Chinese New Year 2020 - Welcoming the Year of the Golden Rat’ Campaign, Central Retail is confident that the synergy of all of our business units, powered by the solutions offered via our omnichannel platform that meets every shopping demand, will lead to a record-high sales growth during Chinese New Year,” added Mrs. Natira.
Miss Phattaraporn Phenprapaht, Head of CFG Marketing, Public Relations & CSV, Central Food Retail Co., Ltd. said, “Chinese New Year is the most important festival for Thais of Chinese descent. Central Retail has prepared great promotions that will get every customer excited before anyone else, running from 15 January until 2 February, 2020. Get ready for discounts and shopping experience for auspicious items that will bring good fortune during the Chinese New Year festival, available at our physical stores, online stores, and omnichannel platform. Attractive promotions will also be offered by business units of Central Retail and Central Group.”
Promotion highlights of the “Happy Chinese New Year 2020 - Welcoming the Year of the Golden Rat” Campaign from Central Retail and Central Group that shoppers cannot miss are:
- Win an iPhone 11 Pro 64GB, gold color, with a total of 80 prizes worth a total of 2.87 million baht. Special! Get twice the chance to win when shopping online. Promotion period: 15 Jan. until 2 Feb. 2020
- Every 500 baht purchase/receipt will be entitled to a lucky draw
Participating stores: Central Food Hall, Tops Market, Tops Superstore, Tops Online, Matsumoto Kiyoshi, Central Department Store, Robinson Department Store, Power Buy, Super Sports, B2S, and selected CMG stores.
- Every 150 baht purchase/receipt will be entitled to a lucky draw
Participating stores: Every Tops Daily store
- Every 80 baht purchase/receipt will be entitled to a lucky draw
Participating stores: Every Family Mart store.
- Shop with Central “The1 Credit Card” and get up to 20 times “The1” points. Promotion period: 22 until 28 Jan. 2020
- Every accumulated purchase of 5,000 baht or more at our participating Central stores anytime during the promotion period made with a Central The1 Card gets up to 20 times The1 points.
*Limited offer to 8,000 eligible shoppers during the promotion period at every participating store.
*Register prior to making a purchase via the UCHOOSE application or via SMS.
*Capped at a maximum of 4,000 points for the Luxe, Black, and The Black card holders and a maximum of 3,800 points for the Redz card holders.
Customers who are interested in the “Happy Chinese New Year 2020 - Welcoming the Year of the Golden Rat” Campaign can learn more about the campaign at any participating store of Central Retail and Central Group, or by visiting www.centralretail.com