As December returns, Central Group invites you on a festive journey across seven European countries, where unique Christmas traditions come alive through spectacular decorations, storytelling, and curated seasonal shopping. The journey concludes in Bangkok with a historic finale Thailand’s first-ever Disney Christmas phenomenon at centralwOrld.
A Most Magical Christmas
Selfridges and Disney present A Most Magical Christmas, transforming Selfridges into a nationwide festive spectacle with iconic installations, immersive experiences, and exclusive collaborations-bringing Disney magic to life across the UK.
This is Christmas
Brown Thomas ushers in Christmas in Dublin with its early-opening Christmas Shop, storytelling windows starring Holly and Jolly the dachshund, and festive activations including digital gamification, the Singing Doorman, and the Jo Malone London Christmas Pop-Up - bringing the magic of the season to Grafton Street.
We Believe, A Gingerbread Christmas at Home
Arnotts brings We Believe to life with Christmas windows transforming Henry Street into a Gingerbread Wonderland, while inside, Ireland’s largest Arnotts Christmas Market showcases 19 local brands. Festive performances, the sold-out Santa Parade, and seasonal pop-ups complete one of Dublin’s most joyful Christmas destinations.
Celebrating 155 Years of Christmas Memories
This holiday season, de Bijenkorf marks 155 years of festive heritage with “Since 1870 for today,” blending nostalgic warmth with modern elegance. Iconic XXL ornaments and the exclusive “Christmas Family” collection - six characters representing diverse festive styles—bring the store’s holiday storytelling to life, transforming Christmas into a celebration of memories, creativity, and timeless magic.
The Most Joyful Season
KaDeWe, Alsterhaus, and Oberpollinger bring “The Most Joyful Season” to life in their stores with festive markets, collectible ornaments, seasonal performances, and beloved Christmas traditions - creating one of Europe’s warmest and most magical holiday destinations.
Far Beneath The Sea
ILLUM reimagines Christmas with “Far Beneath the Sea,” transforming its Copenhagen store into a luminous underwater world filled with glowing marine forms and a serene Nordic atmosphere. Enhanced by Singing Doormen, gospel performances, and family-friendly experiences, the season becomes a poetic, dreamlike celebration unlike any other in Europe.
The Christmas Factory
Globus transforms Christmas into an artful celebration of Swiss craftsmanship, reimagining The Christmas Factory with refined décor, curated festive worlds, and its sought-after in-house Tree Ornaments Collection themed “Forbidden Forest.” From elegant gifting and gallery-like displays to the iconic gourmet zone featuring premium panettone, Globus offers an inspiring and enchanting festive experience.
The Christmas Factory
Rinascente transforms Christmas into an immersive “Christmas Factory,” blending Italian craftsmanship, festive experiences, curated décor, gourmet panettone, and the Milano Cortina 2026 collaboration into one of Europe’s most enchanting holiday celebrations.
The Magical Stars
In Thailand, Central Group brings Disney magic to an unprecedented scale with The Magical Stars, transforming CentralWorld into a grand Disney village and extending the celebration nationwide. Blending immersive Disney experiences with Thai craftsmanship and cultural pride, the season becomes a powerful celebration of shared joy, wonder, and togetherness.
