HUG THAI: ENCHANTING THAI REVIVAL
THAINESS STATION: THAI PRODUCTS UNIFY THAI COMMUNITIES
Striving to elevate and extend the local products for global stage
Central Group with affiliates present ‘HUG THAI: ENCHANTING THAI REVIVAL—THAINESS STATION: THAI PRODUCTS UNIFY THAI COMMUNITIES.’ With the commitment to broadening and elevating Thai local wisdom, we seek to source local products from diverse communities across Thailand, such as Pha Khao Ma (Thai loincloths), Kra Jood (bulrush) basketry, and indigo-dyed fabric, to showcase and sell.
The support for loincloths from various local communities
Kanlaya Woven Community, Suphanburi; Impani Community, Ratchaburi; OTOP, Nakhon Ratchasima; Ban Don Phathai, Nakhon Phanom Province; Ban Hua Khao Chin, Ratchaburi; and Ban Phu Toei Community Enterprise, Phetchabun.
The Group aims to extend support to local communities across the country and distribute products at Central Shopping Centers and Department Stores both domestically and internationally.
Pilot 5 locations
(As of March 2024)
- Central Chiang Mai at the activity area, 1st floor
- centralwOrld, Eden Zone, 1st floor
- Central Ladprao, 1st floor
- Central Rama 9, 1st floor at the customer services area
- Central Rama 3, 1st floor
Discover Pha Khao Ma products now at any shopping malls nationwide with over 50 stores, divided into Central Shopping Centers with 39 branches, Central Department Stores with 6 branches, and Robinson Lifestyle with 2 branches.
Besides, Pha Khao Ma products will be available at Central Group’s European luxury stores by April, including Selfridges in London, England; Rinascente in Milan, Italy; and KaDeWe in Germany.
