• The first province in the northeastern region with two Central shopping centers that fully support the potential growth centers: Medical, Education, Creativity, MICE City, Eco-City and Infrastructure, reflecting the development in leading global cities, powered by the energy of the new generation.
• A 30-rai mixed-use masterplan introducing several firsts to Isan — including PHYLL KHONKAEN condominium, GO! Hotel, an Indoor Garden, co-working spaces, and a Pet-Friendly Zone, seamlessly connecting every aspect of modern living under Central Pattana’s ‘A Future-Led Ecosystem’ vision and its DNA of “creating districts, building cities, shaping the future.
• Joining hands with leading brands under Central Group including Tops, Supersports, Power Buy, B2S, Auto1 and bringing together 200 popular brands to cater to the lifestyles of the new generation, including the first branch of brands such as Shabu Baru Mini, The Steak & More, Pasta Ama, Xventure (the first active park in the Northeast) and 24-hour Jetts Fitness among others.
• Grand Opening Celebration! For the first time, shoppers can win a grand prize of a PHYLL condominium worth THB 1.95 million*, baht*, a Nissan Kicks worth 899,000 baht* and other prizes totaling over 2.8 million baht*.

Khon Kaen – Central Pattana plc, Thailand’s number one real estate developer for sustainability, is investing 2.7 billion baht to open the latest mixed-use project in northeastern Thailand: ‘Central Khonkaen Campus’, the 45th shopping mall by Central Pattana and the second shopping mall in Khon Kaen province. Central Khonkaen Campus is a prototype shopping center driven by innovative ideas of the new generation, under the concept of ‘Happiness to the Core’, situated on over 30 rai of land with a Gross Building Area (GBA) of 62,000 m2. The project comprises a shopping center that features 200 renowned brands, Khon Kaen’s first-ever PHYLL KHONKAEN, a GO! Hotel, an indoor garden, a co-working space and a pet-friendly zone, all seamlessly connected to cater to diverse lifestyles.

Watch the Central Khonkaen Campus video here: https://youtu.be/v7VGnTQ3uKc

Unveiling the concept to develop shopping centers in high-potential cities across the country

Dr. Nattakit Tangpoonsinthana, Chief Marketing Officer for Central Pattana plc, said: “Central Pattana operates under the vision of ‘A Future-Led Ecosystem’ to create neighborhoods, cities, and the future to support people’s lifestyles and long-term urban growth. This is reflected in our expansion of projects into more than one high-potential city such as Chiangmai, Chonburi, Nakhon Pathom, Surat Thani and Nonthaburi, all of which possess significant economic potential, tourism advantages, lifestyle opportunities, high purchasing power and urban expansion.

This is the case for Khon Kaen as the first province in northeastern Thailand where we have launched two Central shopping centers that reflect the city’s role as a major regional hub in many aspects. Central Pattana pioneered and explored the city’s potential 16 years ago, making ‘Central Khonkaen’ a complete retail center and main gateway for the city, featuring over 300 renowned brands, comparable to shopping centers in Bangkok, serving the residents of Khon Kaen and the surrounding provinces.

Today, we are expanding the business district further by establishing ‘Central Khonkaen Campus’ as a new ‘Living Room’ for the city and creating a ‘Campus District’ ​​that supports the lifestyles of the new generation at every moment. Central Khonkaen Campus has a unique character, located in a prime location in the education & creativity district, near Khon Kaen University and Srinagarind Hospital, connecting to creative neighborhoods such as TCDC and the Columbo Craft Village and catering to working professionals, medical personnel and students, with a catchment area of ​​over 56,000 people.”

Highlighting Khon Kaen’s potential towards being ‘The New Growth Capital of Isan’

Khon Kaen is a major hub in northeastern Thailand that is attracting significant attention as it serves as a medical hub with 31 leading hospitals, with Srinagarind Hospital having been recently ranked among the world’s best hospitals (in 2026). Khon Kaen is also an education hub, recognized by UNESCO as a Learning City, boasting five leading universities, with Khon Kaen University ranked the first in the northeastern region and fifth overall in Thailand for its research output; the province is also a home for 48 schools and nine international schools. Furthermore, Khon Kaen is a creative city that regularly hosts concerts and music festivals and is a MICE (Meetings, Incentives, Conferences and Exhibitions) City as it offers diverse MICE venues – ranking among the top four MICE destinations in Thailand in 2025. Khon Kaen has also announced recently that it aims to become an Eco-City, a smart green city that embraces a Net-Zero approach while its infrastructure continues to grow, in particular, Khon Kaen International Airport can accommodate up to 5 million passengers per year. In 2025, the airport dealt with over 1.7 million passengers, ranking second in northeastern Thailand. Additionally, Khon Kaen is making progress in its light rail system to support future urban expansion and to serve as a logistics gateway connecting Laos, Vietnam and Myanmar.

Khon Kaen has a total population of over 1.8 million, ranking 5th in Thailand and based on the National Economic and Social Development Council (NESDC), in 2024, Khon Kaen had a Gross Provincial Product (GPP) of 238.72 billion baht and a GPP per capita of 140,255 baht, ranking 2nd in the Northeast, and more than 760,000 being young people (Gen Y & Z), representing 42% of the total population* (excluding undocumented population). This makes Khon Kaen a city brimming with young energy, creativity and continuous economic growth and which is poised to become a future city where young people want to live, reflecting a growing direction similar to leading global cities driven by youth energy, the growth of university districts and the establishment of a creative district.

Ms. Juthatham Chirathivat, Head of Business & Design Development for Central Pattana plc, said: “Central Pattana prioritizes designing shopping centers that reflect the identity of the city and its people and this can be achieved by ensuring that we and the designers understand the urban context to clearly convey the city’s local essence. The design of Central Khonkaen Campus reflects the city’s identity through the concept of ‘The Core of Khon Kaen’ by expressing three iconic elements: ‘Khaen – Kaen – Koon’ in a contemporary perspective. Central Khonkaen Campus is also the first Central Pattana shopping center to use ‘Honest Materials’ revealing the genuine texture of the materials to convey simplicity yet powerful aesthetics. The young generation is the ‘core’ of the inspiration of the design.

The shopping center is divided into two highlight zones: 1) Campus Court, inspired by the local musical instrument called ‘Khaen’, reinterpreted through the arrangement of shapes and conveying the fluidity of its sound through the form of a void, creating a new element to the space. The ‘Kaen’ (core) is inspired by Mudmee Silk – with the Khaen Kaen Koon pattern incorporated into architectural layouts, shapes and textures. This zone features leading brands and houses a Student Gallery & Creative Platform and a Craft Market. 2) Campus Garden, inspired by the ‘Golden Shower’ flower, reflecting the city’s ever-growing energy. The shape and fluidity of the ‘Golden Shower’ petals are interpreted as curves in the architecture, integrated with skylights that welcome natural light with a seamless connection of the indoor and outdoor spaces. This zone also features the largest indoor garden in the province, along with a free co-working space and a pop-up walking street.”

Large green spaces connect different areas, incorporating contemporary design to encourage people to spend more time in the shopping center

The highlight Campus Garden connects key points within the project, creating a micro-climate to ensure that every journey feels at ease and encourages visitors to spend more time in the shopping center. At the same time, art and design works are integrated into the common areas through the concept of ‘Creative Recycling’, which repurposes leftover materials in addition to Art Feature Installations inspired by local wisdom, presented in a fun, accessible and relatable way to connect with the younger generation. We also co-create different street art wall graphics on each floor with five Thai artists: Witpeople, Pearako, TRY, AOW and BHBH.

PHYLL KHONKAEN the first of its kind in Isan with the concept of ‘Living Isan Soul’

Mr. Kree Dejchai, President, Residence Business for Central Pattana plc, said: “Khon Kaen is on its way to becoming a new growth market with high potential; it is ready to support both residential living and investment for high-quality lifestyles in the long-term. We see clear signs of growth, in particular, in quality projects that fulfil the needs of young people, students and medical professionals who continue to move to live and work in the area. Modern Khon Kaen residents prioritize location, quality of life, design and trustworthy brands, making this a crucial market opportunity for high-quality projects to receive positive feedback. The land prices in Khon Kaen are considered an Upside Potential level when compared to other tourist or major economic cities. The Real Estate Information Center (REIC) reveals that the Khon Kaen condominium market was valued at 5.57 billion baht* in 2025, growing by 150% from 2022 (in just three years). Campus areas, in particular, are high-potential locations surrounded by real demand from various groups, making it one of the most complete ‘Live, Work and Learn’ zones in Khon Kaen.”

“We, therefore, launched PHYLL KHONKAEN, a 33-story condominium with 583 units located next to Central Khonkaen Campus, with a total value of 1.6billion baht, catering to the lifestyles of students, medical professionals, urban people and families. The condo features a unique design that blends modern living with local wisdom and offers comprehensive facilities including a 25-meter, half-Olympic size infinity pool on the rooftop with a jacuzzi and 360° city views, a fitness center, a sky lounge connected to a rooftop garden with a comfortable ‘Krae’ (Bamboo platform) seating concept, a rooftop party and barbecue space, with a Study Lounge & Laundry Café for working and studying, and EV chargers. PHYLL condominiums have a proven track record in several prime locations including Bangkok, Krabi and Phuket with a new project launching in Nakhon Pathom this year.”

Northeastern region’s first GO! Hotel

Mr. Phoom Chirathivat, Head of Hotel Business for Central Pattana plc, said: “The GO! Hotel at Central Khonkaen Campus is the first new hotel brand for the Northeast and the sixth branch under the GO! Hotel brand. The hotel is designed under the concept of ‘Get, Set, GO, Happy’ to meet the needs of modern travelers who seek a lifestyle-connected vacation experience that includes dining, shopping, sightseeing and ‘workcations’. GO! Hotel currently operates a total of five branches including GO! Hotel Bowin, GO! Hotel Banchang, GO! Hotel Si Racha, GO! Hotel Chonburi and GO! Hotel Suvarnabhumi Airport. In 2026, we plan to open five more branches including GO! Hotel Central Khonkaen Campus, GO! Hotel Nakhon Sawan, GO! Hotel Chiangrai, GO! Hotel Chiangmai and GO! Hotel Ayutthaya, with plans for continuous expansion to major economic and tourist cities throughout the country to support the growth of domestic travel and regional mobility. The GO! Hotel will complement the Central Pattana mixed-use ecosystem, creating a seamless lifestyle, increasing customer traffic and extending guest stays. GO! Hotel Central Khonkaen Campus is a 6-story, 75-room pet-friendly hotel that reflects the city’s identity by reinterpreting ‘local essence’ in a contemporary style to clearly reflect the character of Khon Kaen and is positioned as the brand’s flagship hotel to cater to both Thai and international travelers in the future.”

Highlights for #SookTuengKaen (Happiness to the Core) at Central Khonkaen Campus

Bringing together 200 popular brands to fulfil the needs of the modern generation: enjoy Khon Kaen’s first Shabu Baru Mini, Japanese-style individual-pot shabu-shabu and sukiyaki, The Steak & More, Pasta Ama , Kampang restaurant, 24-hour Jetts Fitness, Kids cinema from Major Cineplex, SUNNIES, trendy lifestyle items for young people with customizable flasks and more; Central Group brands: Tops, Supersports, Power Buy, B2S and Auto1, Popular brands: Adidas Kids, Anta, Journal, Bonchon, Pepper Lunch, NOSE TEA, KOI Thé, Naisnow, Potato Corner, GAGA, One To Two and more; trendy brands for New Gen: Daddy & The Muscle, a vintage pop style fashion brand, Wacky Willy, popular Korean street fashion brand, Matchbox and Freak, multi-brand street fashion and KIS, multi-brands beauty store under Central Retail in addition to local popular brands: cafés and bakeries such as From Scratch, Kin Matcha, Matchong Matcha, Sei Scoop, Trinity and Long Pizza, homemade pizza.

Grand Opening Celebration! Enjoy highlight promotions with prizes worth over 2.8 million baht* (20 May 2026 to 19 July 2026): First time ever for a chance to win grand prizes including a PHYLL KHONKAEN condo unit worth 1.95 million baht*, a Nissan Kicks worth 899,000 baht*, 10 GO! Hotel rooms*, 10 Hatari fans worth 117,980 baht*, Top Spenders receive a HONDA EV UC3 premium electric scooter worth 132,600 baht*, The1 Exclusive: Get an additional 5,000 The1 points* when you spend 15,000 baht*/day, The1 Exclusive, receive an additional 5,000 The1 points* when spending 15,000 baht*/day on shopping (80 redemptions available throughout the campaign), when spending 5,000 baht* and up on shopping, get a ‘Kaen Koon’ mascot tote bag or keyring (limited stock), spend 2,000 baht and up/receipt, get a free movie ticket from Major Cineplex (limited stock) and enjoy other promotions and privileges from participating credit cards* Note: Promotion terms and conditions are as specified by the Company.

Currently, Central Group has over 133 businesses in the Northeast and 37 in Khonkaen, covering shopping centers, department stores, OfficeMate, Power Buy, Tops, Supersports, B2S, Thai Watsadu, Auto1, and Centara hotels.

To follow the latest news and updates from Central Pattana, please visit:

https://www.centralpattana.co.th/th/shopping/shopping-update/lifestyle-activities

#เซ็นทรัลพัฒนา #CentralPattana #เซ็นทรัลขอนแก่นแคมปัส #CentralKhonkaenCampus #สุขถึงแก่น

*Data source: National Statistical Office of Thailand (NSO)