Bangkok 17 March 2021 – Central Retail, Thailand’s leader in retail, has partnered with Mastercard, a global technology company in the payment industry, to advance into the first quarter with one of its most lucrative sales promotions, ‘FRIDAY – Pay with Mastercard’ campaign. The 1 members and Dolfin Wallet users can enjoy a new shopping experience simply by paying via Mastercard card from THB 1,000/receipt, both in-store and online, and receive an exclusive cash coupon up to THB 130 every Friday throughout 2021. The campaign is expected to generate over THB 3 billion in sales.
Piyawan Leelasompop Head of Corporate Marketing, Central Retail Corporation Public Company Limited (CRC) said, “Central Retail thrives on promoting happiness and elevating shopping experience for all Thais. We jumpstarted our omnichannel platform and set up our ecosystem to be developed into the “New Central Retail Lifestyle & Food Platform”, as the best ecosystem in Southeast Asia. This direction is reinforced by a number of leading partners, kicking off with the first global partnership deal in 2021, Mastercard, to launch ‘FRIDAY – Pay with Mastercard’ campaign. The sales promotion aims to reward customers with a cash coupon every Friday throughout 2021 on partnering platforms, The 1 and Dolfin Wallet applications, under Central Group.
Spend via Mastercard card from THB 1,000/receipt, both in-store and online, receive a cash coupon worth THB 100 on The 1 application. Special for in-store, pay via Dolfin Wallet application with a Mastercard card, receive a cash coupon worth THB 130 on Dolfin Wallet application for the next purchase of over 1,000,000 products at over 1,000 participating stores under Central Retail which are Central Department Store, Robinson, Supersports, Power Buy, CMG, Thai Watsadu, Baan and Beyond, Auto1, B2S, OfficeMate, Central Food Hall, Tops Supermarket, Family Mart, and Matsumoto Kiyoshi. Central Retail is confident that this campaign will drive at least 40% more traffic to our stores every Friday.”
“Mastercard has been a proud longstanding partner of Central Group. Both organizations have worked closely over the last 17 years to bring seamless, personalized, and rewarding experiences to consumers. From rolling out the iconic Central The 1 Credit Card in 2004 to launching ‘Dolfin Wallet’ in 2019, Mastercard has been enabling Central Group to realize their ambition of becoming Thailand’s no. 1 omnichannel lifestyle shopping platform, consistently staying ahead of consumer needs to bring digital first solutions and experiences to Thailand,” said Aileen Chew, Country Manager, Mastercard Thailand and Myanmar. “COVID-19 has accelerated cashless habits in Thailand and across the world. This latest promotion with Central Retail underscores Mastercard’s commitment to bring priceless, frictionless, and innovative payments’ initiatives that cater to new consumer habits, while simultaneously boosting domestic spending for post-COVID economic recovery.”
For more information on ‘FRIDAY – Pay with Mastercard’ campaign, visit Facebook: Central Retail and www.centralretail.com or download The 1 and Dolfin Wallet applications to receive exclusive offers from today until 31 December 2021.