The 1 and Central Chat & Shop won an honorable Gold award of ‘Best Omni-Channel Experience’ at CX Asia Excellence Awards 2019, held in Singapore on 24th September 2019. This event will honor the highest level of achievement in Customer Experience (CX) across Asian community. This is a must-attend awards for leading CX-led companies in Asia e.g. AXA, DBS Bank, DHL, Grab, Hilton, Alipay, AirAsia, HP, UOB, AIS, True


Powered by The 1 customer data, ‘The 1 x Chat & Shop’ campaign presented the most relevant products and offers via The 1 application. The 1 members can shop the best deal for them right from their mobile, then just snap and chat with Chat & Shop Personal Assistant via Line to order for home delivery or pick up at the store.