Central Group has embraced data and technology to excel in the omnichannel retail arena, presenting customers with the best shopping experiences, reaffirming its emphasis on innovation, and maintaining its position as the trendsetter of the retail industry. Omnichannel platforms seamlessly connect offline and online shopping, anywhere, at any time.

Online Shops

Our online shops are developed as the best-in-class e-commerce platform across our businesses. We continually evolve the online shopping channels to be responsive in meeting customers’ lifestyles, from personalized shopping to seamless omnichannel interactions via mobile applications and all physical and digital touchpoints.

Click & Delivery, Click & Collect, Reserve & Collect

Customers can choose to have their goods delivered directly or use our Click & Collect or Reserve & Collect service to collect their products directly in the store without waiting for product delivery to their home.


Chat & Shop service allows customers to chat, ask questions, get advice and purchase their products through an instant messaging service. This offers the next level of shopping experience, with the physical benefits of the store and the convenience of the digital platform, powered with the personal touch of advice from the shopping assistant.

The service is available for Central Department Store, Robinson Department Store and Thai Watsadu via LINE official account in Thailand. A similar messaging shopping service is available in Italy through Rinascente On Demand, and On Demand service by KaDeWe, Oberpollinger, and Alsterhaus in Germany via WhatsApp and WeChat.

Express Delivery Powered by Grab

Special express delivery is provided for Central Chat & Shop customers via Grab Express.


Central Group’s food retail and restaurant business provides a food delivery service from our restaurants and selected food outlets, allowing customers to order meals and have them delivered to their door. The service is available for all CRG restaurants, Food Loft, Eathai, Tops Select, and CPN Food Court.

Central Restaurant Group has also launched CRG Delivery 1312, a multi-brand food delivery service. Customers can order a meal from several CRG restaurants and have it delivered, or make a reservation at any of the CRG restaurants with a single click.