Strengthening business cooperation on the occasion of the 40th anniversary of Thai-Vietnamese
Strengthening business cooperation on the occasion of the 40th anniversary of Thai-Vietnamese diplomatic relations will bring success to both countries
Mr. Sanan Angubolkul To commemorate the 40th Anniversary of Diplomatic relationship between Thailand and Vietnam (1976 – 2016), the Thailand-Vietnam Business Council is co-hosting the Biggest ever exhibition of Vietnamese goods and food in Thailand, at Central World, Bangkok from the 11th to 14th August’2016. This initiative by the council is in collaboration with the Ministry of Industry and Trade of Vietnam and very strongly supported by the Central Group. The event is alsosponsored by major Thai companies like SCG, ThaiBev, CP, Amata, BJC, Bangkok Bank, SCB, and Krungsri Bank to name a few. For the first time, 56 Vietnamese businesses will come under one roof at Central World, one of the prime retail location in Bangkok, to showcase their products and food for the Thai consumers to experience the unique Vietnamese Quality and taste.
KhunSananAngubolkul, President of The Thailand-Vietnam Business Council said “This initiative is in line with the Council’s objective to foster economic co-operation between Thailand and Vietnam. The exhibition is not only for selling products but also for business matching and creating long lasting Buyer-Seller relationships between small enterprises from both countries. The four day long exhibition will also help the Thai consumers to experience the unique Vietnamese products, at the same time the Vietnamese exhibitors will get a chance to experience first-hand the Thai consumer’s likes and preferences, which will enable them to adapt their products and services for the Thai market.”
On the sidelines of this exhibition the council is co-hosting a Business seminar on the 11th August, to exchange information about the opportunities and challenges of doing business in Thailand and Vietnam under the title “Unleash Potential and enhance connectivity towards reaping benefits from FTA’s”. This seminar will focus on sharing real Business experiences in Vietnam and Thailand to increase understanding of unique opportunities and challengesfor mutual economic prosperity.
Also on the same day, in the evening the council will organize a gala dinner for Thai and Vietnamese leading Businessmen for networking and creating friendships. At this dinner about 15 Vietnamese small and medium enterprises will be honored for their achievement in Business excellence.
KhunSanan added “The council is committed to extend all possible support to achieve the target of 20 billion US$ of bi-lateral trade between Thailand and Vietnam by year 2020. The hosting of exhibition, seminar and networking activities are our actions to create more people to people connectivity which will lead to improved Trade and Investment between our two countries.”
The economic activity between Thailand and Vietnam has recently been very active with increased investment by Thai businesses in Vietnam. In the first seven months of year 2016 the investment ranking of Thailand has jumped up from 11th to the 7th rank as per the figures from Vietnam’s Ministry of Investment planning. The Bilateral trade also continues to rise and is expected to reach 14 bill US$ for this year, a year on year increase of about 7%.
Council President KhunSanan further added, “ The increased business expansion by Thai businesses in Vietnam, means they need to shoulder increased responsibility as good corporate citizens in Vietnam. Most of the Thai businesses operating in Vietnam strongly focus on these important responsibilities to support for social and educational causes. Apart from social help, there are several examples where Thai businesses are co-operating with Vietnamese Universities to enhance education and to develop competent human resources in Vietnam.”
Jariya chirathivat Representative of Central Group and Central Group Vietnam stated that: “Every country in the ASEAN Economic Community (AEC) has its own unique strengths and weaknesses in conducting business, and each country can expand upon and accrue economic benefits when we work together. Thai people have long regarded Vietnam as a sibling state due to sharing many similarities in our traditional culture and lifestyles. And it is these commonalities that made it possible for us to creatively develop new businesses together that have rapidly grown and strengthened over time.”
Central Group Vietnam was established in 2011. It made its debut in the sports retail market by launching its first Supersport store in Vietnam in a 450 sqm space, along with Crocs and New Balance stores in Vincom Center Ba Trieu, Hanoi’s most luxurious shopping centre. There are presently 26 stores including 11 Supersport stores, nine Crocs stores, five New Balance stores, and one Speedo store.
In 2014, Central Group made waves in Vietnam’s retail industry by launching two Robins Department Stores in Hanoi and Ho Chi Minh City to penetrate the densely populated country of more than 90 million people. The potential of this market is considerable since approximately 60 percent of the population is the retailer’s target consumer in being a large workforce with high spending power.
The first 10,000 sqm Robins Department Store Hanoi opened in March 2014 on B1 level of Royal City, the city’s largest and most modern shopping centre. At Ho Chi Minh City, Central Group invested 130 million BAHT to build another Robins Department Store with a Marks & Spencer store occupying 12,000 sqm that opened in December 2014.
In January 2015, Central Group joined hands with Nguyen Kim Trading, Vietnam’s largest retailer of electronics and electric appliances. Central also partnered with Lan Chi Mart, a famous supermarket chain in North Vietnam founded since 1995.
This year, Central announced its latest expansion together with Nguyen Kim to officially acquire Big C Vietnam. The ‘C’ of Big C is derived from ‘Central’ because this is a brand that was originally created by Central Group. The 920 million Euro takeover of Big C Vietnam includes 43 branches comprising 33 hypermarkets and 10 convenience stores.
In another major bid to enhance their retail standing and strength across Asia, Central Group devised a brand new marketing strategy based on products that are popular among Vietnamese consumers by announcing its official takeover of leading online fashion retailer Zalora’s businesses in Vietnam and Thailand in May 2016.
In accordance with the policies of its holding company headquarters, Central Group Vietnam is determined to support and improve the quality of life of Vietnamese people through many social activities.
Big C Vietnam worked on these programs under the ‘Big Community’ project. To date, educational opportunities include building school libraries and connecting electricity to poor people’s homes. These programs expand upon Nguyen Kim’s clean water projects for impoverished students, and communities have consistently been supplied with food, health and sanitation requirements when various disasters occurred. Meanwhile, Robins Department Store has cooperated with schools in Hanoi to provide scholarships, educational material and stationery to disadvantaged children as well as offer classes in Thai language and culture.
The success of businesses in Central Group Vietnam rests upon its simultaneous development and expansion in parallel with Vietnam’s thriving economy. Emphasis is paid on selecting high quality products for all target consumer groups. The objectives of Central Group Vietnam are to be a significant driving force in contributing to Vietnam’s economic prosperity and to always play a role in enhancing cooperation between Thailand and Vietnam.
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