Robinson presenting Business Plan To Partners “To The Next level, Together We Grow” With Strategies In Retaining Its Leadership in Thailand’s Retail Landscape

13 Sep 2018, Posted by cgadmin Arin in CORPORATE NEWS



Robinson Public Company Limited mobilizes the retail industry with the business plan showcase at the Robinson Business Conference 2018, themed “To The Next Level, Together We Grow,” to announce the company’s vision and four business strategies that cover today’s business trends. The executives also expanded the business perspectives with more than 200 partners to discuss and provide opinions in bringing business success and collaborative growth into the future.

 The aforementioned four core strategies of Robinson will bring The Next Level of our business.

1) Brand and merchandise management will make Robinson the Lifestyle Destination for all shoppers, reimagining and creating the new shopping experience that fits every needs of shoppers with four product categories. The home appliances, the kids and family, the fashion, cosmetics section is more focused on increasing convenience for all shoppers with a one-stop product and services destination for everything from head to toe.

2) Customer base management strategy utilizes the strongest Big Data among the retail players. Currently, Robinson has more than 14 million The 1 Card members and 15.8 Line Friends, with such stronghold among the online platforms, Robinson leverages the shoppers’ information from these channels in generating business benefits and expanding business opportunities, including market share, goal setting, as well as product and service positioning that can readily strengthen the business.

3) Branch expansion and retail space management – Today, Robinson has more than 47 branches nationwide, including both department stores and Robinson Lifestyle Shopping Center, offering more than 1,000,000 square meter in service space to more than 1,500 renters. Each year, Robinson welcomes more than 90 million customers. In December 2018, Robinson will open a new Robinson Lifestyle Shopping Center in Chaiyaphum, bringing the total number of branches to 48 by the end of this year. The shopping center aims to become the community center and family’s lifestyle destination, while spearheading the efforts in preserving the culture and supporting SMEs that make use of the local wisdom.

4) Business Development in Building Omni Channel Capability – the effort is done through Robinson Shopping Online and ‘Click and Collect’ system on where online and offline shopping collides. The latest service such as Robinson Chat & Shop through Line @RobinsonOnline provides personal assistant who can seek the selected merchandise and deliver them to your home. Additionally, Robinson also plans to introduce other services, such as Omni Mall, IG Shop, and Market Place, as the major milestone in perfecting its omnichannel capabilities in the future.