Khun Busaba Chirathivat shared her work vision in “Making the CEOs of Thailand”

17 Oct 2018, Posted by Apatsanan Ru in CORPORATE NEWS
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Busaba Chirathivat, Executive Vice President of Corporate Communications, Central Group recently shared her sharp vision on corporate communication in the topic of “Share and Care” during “Making the CEOs of Thailand” seminar organized by MCOT Academy on October 17, 2018 at MCOT.

One of Khun Busaba’s quotes that inspired the audiences is “Following the philosophy of Samrit Chirathivat, the founder of CENTRAL Group, we have supported and contributed to Thai society for better quality of life over 70 years. This year, we launched CENTRAL Tham, the CSV project that aims to create jobs, create careers, help build community and improve the quality of life for employees and the community as a form of sustainability. Using 3S Model which includes:


  • Support: We provide knowledge and fund to support the community
  • Stand: We inspire and motivate the community to have a better quality of life and success
  • Sustain: We believe that systematic working process will result in a quality product with sustainable value.”


Khun Busaba also shared her success and experience on Jing Jai Market, disable people development project and Ban Nam Duk Tai Community to the audience.


Making the CEOs of Thailand, organized by Khun Charlotte Donavanik, is the program that educate the CEOs to adapt and be ready for the fastmoving environment which impacts to business such as how to create brand awareness, how to build trust with the consumer and how to communicate the right message when facing the crisis.