Central Home Group


Central Home Group (CHG)

A construction and home decoration products provider

Central Hardlines Group pioneered Thailand’s home improvement market and brought specialty stores to an advanced level.



Thai Watsadu

Thailand’s No.1 one-stop shopping retailer of building supplies and construction materials

Meeting everyday needs in building and construction materials, including home furnishing,
Thai Watsadu covers building projects from the ground floor up, providing more than 100,000 items of high quality products under one roof. It is operated under the concept of “Completed Assortment, Low Price, Good Quality.”

Thai Watsadu provides 4 main product categories, including: 1. Construction – building material, window and door materials; 2. Finishing material – hardware, tools, paint, lighting, electrical, pumps, and plumbing; 3. Finishing decorative – kitchen, bath ware, bath accessories, and tiles; 4. Home decoration – furniture, mattress, home decor, home organize, home ware, and kitchen ware.

At all of Thai Watsadu stores, customers enjoy an unlimited accumulation of points while paying with the Thai card, the company’s membership card. Accumulated points can be redeemed for a cash coupon, or even to get a special all year round bonus, and also for credit card payments and financial installment program services.

As of 2014, Thai Watsadu operates more than 35 branches nationwide.




A leading home decorative and improvement retailer

homeWorks – “Inspire your home idea” – brings together home improvement and decorative products to complement customers’ modern lifestyles. Established in 2001, these specialty superstores offer a range of over 60,000 products across an average sales area of 10,000 square meters.

Among the integrated selections are hardware goods, building materials, interior decoration items, and home appliances. Major product lines of homeWorks include bathroom, kitchen, floor and tiles, lighting and electrical, building constructions and tools, furniture and bed, as well as home decorations. Additional services include custom layout and design of furniture in bathrooms and kitchens; home improvement and do-it-yourself consultation; contractor and installation services; and sales financing.

homeWorks provides all home improvement needs in a single convenient and customer-friendly location. Their seven superstores are located both in large shopping malls and stand-alone stores.

Moving ahead, in the future the new concept of homeWorks will continue to establish more stand-alone stores and position them as a separate entity from the shopping mall, with an average size of around 10,000 square meters of shopping space. The stores will also feature products from other business units under Central Retail Corporation Ltd. and other rental shop areas.


baan & BEYOND

baan & BEYOND

Thailand’s first home decor department store

As the newest department store for home, baan & BEYOND offers a wide range of decorative and maintenance products for every household. The 12,000 square meter stores are arranged in separate zones for maximum convenience, allowing customers to easily find items that perfectly match what they are looking for. Customers can also enlist help in making their dream home a reality through a 3D virtual room design service as well as advice from home decor stylists. These offerings are rounded out with exclusive imported products available only at baan & BEYOND.