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CRC Sports Announced 2015 Business Performance And Marketing Direction in 2016

17 Mar 2016,   in CORPORATE NEWS
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CRC Sports Announced 2015 Business Performance

And Marketing Direction in 2016

 

  • Business Performance in 2015 and Business Plan in 2016
  • Domestic and International Investment
  • Marketing Plan in 2016

 

1.    Business Performance in 2015 and Business Plan in 2016

 

  • Business Performance in 2015
  • CRC Sports Co., Ltd. a division of Central Group, Thailand’s largest retail conglomerate announced its business performance in 2015. CRC Sports ended the year with THB 8,000 million in sales, a year on year increase of 15% and profit growth by 20% from the previous year.
    • Business Plan in 2016
  • The company is aiming to grow by 12%, taking its total sale for 2016 to approximately THB 9,012 million
  • Investment budget: THB 485 million
    • Global Ranking
  • CRC Sports grew 14% in 2014 and now rank 61 in the world largest sporting goods retailers galaxy’s largest retailers according to Sporting Goods Intelligence
    • Retail Developments
  • We aim to provide our customers with the most compelling store formats bringing innovation and interaction to enhance the customer retail experience. The new Supersports stores in Central Westgate, Central Eastville and Central Rayong are exciting examples of how the group is addressing the customer needs for Omni channel shopping, supported by the launch of our ecommerce website in 2015
2.    Domestic and International Investment

 

  • Domestic Investment

23 new stores confirmed to open in this year including

  • Supersports
  • August, 2016: Supersports CentralPlaza Nakornsrithammarat
  • September,2016: Pattaya Big C (New)
  • November, 2016: Supersports Robinson Lifestyle Center Lopburi
  • Quarter 4, 2016: Supersports CentralPlaza Nakornratchasima
    • Concept Store
  • Skechers 8 stores
  • Crocs 5 stores
  • New Balance 4 stores
  • Speedo 1 store
  • Manchester United 1 store
  • Barcelona 1 store
    • International Business Contribution Expansion in Vietnam
  • 2014: Supersports (5 stores) , Crocs (3 stores), New Balance (2 stores)
  • 2015: Supersports (5 stores), Crocs (4 stores), New Balance (1 store), Speedo (1 store)
  • 2016: Supersports (1 store), Crocs (2 stores), New Balance (2 stores)
    • IT Development
  • There will be investment of THB 84 million in 2016 on improving our merchandising management processes, and our customer facing software both online and in stores
    • Five Year Plan and Sales Potentials
  • To enter the Top 50 Sports Retailers in the world (According to SGI)
  • Update our top stores to meet the demand of Omni Channel Retail
  • Business Expansion through existing and new channels including international developments
  • Continued development of our Distributor and Licensee business
  • Invest in and improve our people through development plans and organization culture
  • Marketing our brands to maximum impact (establish CRM and CSR strategies)
  • Establish www.supersports.co.th as the number one on-line destination for sports footwear in Thailand
  • Strive to provide outstanding customer service and customer experience
  • Invest in technology and IT systems
3.    Marketing Plan in 2016

 

  • Launch On-line
  • E-Commerce expansion, Supersports launched Supersports Online Shopping, the new shopping experience for sports shoppers
  • To establish internet Sales Revenue of 3% of sales (350 MB) and be the dominant on-line Sports retail in Thailand
  • Launch E-Catalog at the store
  • Customer Relations Management (CRM) thru The 1 Card
  • The 1 Card Members who have been shopping with Supersports is 1.42 million people in 2015 increasing 22 % from last year.
  • Supersports generate sale from The 1 Card 69 % of total company sale increasing 5 % from last year by using loyalty programs as the main strategy to create more customer engagement focusing on 4 key main customer groups
  1. VIP Customers by VIP privileges and Birthday Card
  2. New Customers by Welcome Package
  3. Existing Customers by month leaflet
  4. Lapse Customers by special offer
    • Big Campaign in 2016

To maintain the position of the biggest sports retailer and brand distributor in Thailand which mainly focus on the health conscious consumers. In this year, we are following on from the success of last year promotion

  • TPL Season
  • Summer Season Starts Here
  • EPL Season
  • Olympic Season
  • Euro Season
  • Supersports 19th Anniversary
  • Recycle Your Shoes
  • Super Gift
    • Be Inspired – “Supersports Supports”

In 2015, CRC Sports raised fund to support schools, foundations, non-profit organizations and others around 6.5 million baht and expect to raise a further 8 million baht in funds this year.

  • Raising awareness of sports for All
  • Enabling all people to participate in different Sports
  • Targeting Grass Roots – schools, Universities, Communities
    • Million Gifts Million Smiles
    • Baan Nong Tao School
  • Supporting Charitable Causes
    • Heart foundations
    • Breast cancer awareness
    • Golfer sponsorships: K. Krittin Sunthornnon and K. Krittitee Sunthornnon
    • Swimmer sponsorships: K. Radomyos Matjiur, K. Natthanan Chankrajang
    • Runner sponsorships: K. Jane Vongvorachoti
  • Sports Event in 2016
  • Supersports wants to emphasize its position as the leading retailer of performance running footwear and apparel by being the first sports retailer to host its own running event in Thailand. By arrange 3 running event one in Phuket, Bangkok and another one in upcountry. Supersports 10 Mile International Run Phuket was held on 13 March, 2016 at Thanyapura, and Supersports 10 Mile International Bangkok 2016 will be held on 19 June, 2016 at Event Ground, CentralWorld.
  • Supersports also focus on golf category last year and want to emphasize its position of the no. 1 golf destination store in Thailand. We will hold our first golf event “Supersports Golf Match 2016” in March
  • CRC Sports agreed to continued the partnership with Thailand Swimming Association (TASA) to be the title sponsor of the biggest swimming event in Thailand named “Speedo Thailand Swimming Championships 2016”
  • Wilson Junior Tournament

“We are a business that is passionate about Sports and works hard to understand the consumer needs.  The company’s prime objectives remain to provide the latest and most innovative sports merchandise, to build an inspirational shopping experience giving unsurpassed customer service, to be up-to-date on market trends and to be the best sports proposition in order to fulfill our customers’ needs.  We are and we will continue to be the No. 1 Destination for Customers in Every Major Sporting Category and No. 1 Sports Store in Thailand and Vietnam.”