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CPN invests 40 million baht for “The Great Chinese New Year”

21 Jan 2016,   in CORPORATE NEWS
1-The Great Chinese New Year2016 (for business)

CPN invests 40 million baht for “The Great Chinese New Year” celebration along with a unique & modern concept of the Chinese New Year to attract a new generation of dragon-spirit customers.

  • Experience Chinese auspicious activities as well as modern Chinese menu, products, and get tips for the New Year from Master Chang Tossaporn Sritula, a well-regarded fengshui master
  • Exhibiting the world’s largest paper cutting art piece created by artists from mainland China themselves that has been engraved into the Guinness World Record Books. Along with a new and modern concept of Chinese traditional performance by Pattarawadee Theatre and Numerous priceless Chinese artifacts to be displayed for the very first time in Thailand.
  • From the 5th – 29th of February, in 29 shopping centers throughout Central World, Central Plaza, and Central Festival.

Central Pattana Public Company Limited (CPN), the Thailand’s largest retail developer managing CentralWorld, CentralPlaza, and CentralFestival, along with their business partners, heavily invested 40 million baht into the Chinese New Year campaign for 2016 named “The Great Chinese New Year”. Using a new and modern concept of the traditional Chinese celebrations in order to attract a new generation of customers. Showcasing traditional art pieces, performances as well as an array of auspicious activities and tips from Master Chang, Tossaporn Sritula, in every CPN shopping centers nationwide from the 5th – 29th of February.

Dr. Nattakit Tangpoonsinthana, Executive Vice President of Marketing for CPN says “CPN understands the needs of the new generation of Thai-Chinese customers and what they want during this festive season. They have more purchasing power, tend to be selective and require a certain standard of quality in the products and services they receive. To satisfy the needs new generation of Thai-Chinese, CPN has decided to heavily invest 40 million baht in the Chinese New Year promotions as well as hosting a list of activities in a new and modern concept. CPN will bring in a new range of modern products and services that will also incorporate traditional and auspicious meaning in them. We also have a promotion going on for every 1,000 baht spent at CPN shopping centers, customers will earn a chance to win a trip to Hong Kong and savor the local Chinese delicacies cooked by Michelin certified chefs. Other prizes also include a gold USB memory card and a digital “AngBao” that customers can use to get discounts in selected retails in our shopping centers. ”

CPN freely invites all customers to visit the exhibition of Chinese traditional art and culture in all 29 shopping outlets nationwide. In CentralPlaza WestGate, the main event will be the exhibition of the world’s largest paper cut art piece with a value of 25 million baht, named the “Two Chinese Saints”, done by MrGao Xiao Dong & his wife, who now have a spot in the Guinness World Record Books. Also, in CentralWorld, it is the first time in Thailand that priceless Chinese artifacts will be showcased for customers to observe and there will also be an event named “Central Bangkok China’s Best 2016”, in cooperation with Central Food Hall, will bring customers products from mainland China. These products include, Premium Seafood Offering Set with King Crab, Lobster and Pomfret. In addition, in CentralFestival EastVille, get ready to be mesmerized by the showcase of lights and sounds as well as the modern decoration of lights in a form of a lion and dragon. In CentralPlaza Pinklao, watch performances of a new concept of Chinese culture by members of the Pattarawadee Theatre. Lastly, in Central Plaza Bangna, watch a new style of Chinese stage performances for the very first time in Thailand.

“I believe that leadership role of retailers in which CPN takes for Thailand is adaptive to changes to the modern generation. We understand the needs of our new generation of customers, the promotion that is required to attract them to visit our shopping centers. We hope that the new modern concept of shopping centers in which we just opened which are CentralFestival EastVille, CentralPlaza WestGate and CentralPlaza Rayong, The latest renovated branches such as CentralPlaza Lardprao, CentralPlaza Pinklao, CentralPlaza Bangna, as well as popular shopping centers located in highly populated tourist areas like CentralFestival ChiangRai, CentralFestival Pattaya Beach and CentralFestival Hatyai will pull customers to spend more in our shopping centers and we hope that this will be sufficient in helping to increase sales figures of CPN during this festive season by 10-20% in every shopping centers nationwide ”, said Dr. Natakit

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Remarks:
CPN, in partnership with credit AEON card, Thai Life card, MK Restaurant, Prima Gold, Centara and The One Card allows customers who shop over 1,000 baht to stand a chance to win 29 paid trip to Hong Kong worth a total of 2,320,000 baht. In addition, any customer who spends over 12,000 baht in our shopping centers will receive a USB Gold Memory Bank 32GB each worth 1,700 baht, in total Prima Gold will be giving out a total of 15,334,000 baht worth of Gold Memory Banks. Other shoppers who spend over 3,000 baht will also receive a MK Angpao voucher worth 200 baht for a total of 3,000,000 baht. Other shoppers who spend over 2,000 baht will also get a Digital Angpao that shoppers can use to get a 100 baht discount in our retail stores, worth a total of 12,760,000 baht. Cards such as, credit AEON card, Thai Life Card and other debit cards will be subjected to other privileges based of their own particular terms and conditions.