“Our success grew out of our determination to bring Thailand into the modern world. We are committed to contributing to its prosperity and to enhancing the quality of life of its people.” – Samrit Chirathivat, Founder, the Central Group of Companies.


A vital tool driving Central Group’s social responsibility initiative to success.

Commitment – Central Group determines to provide a better quality of life for Thai society.
Awareness – Central Group aims to make society aware of social responsibility.
Rethinking – Central Group always refreshes its social responsibility projects with new ideas.
Encouragement – Central Group encourages all stakeholders to participate in social responsibility activities, and recognizes and admires their contributions.

Central Group is driven to engage with our local and national communities through our social responsibility (SR) activities. SR has now become part of the corporate culture at Central Group. We have established a dedicated social responsibility team to consistently carry out all programs and activities in different areas under the “C.A.R.E” approach.

The four key areas of our social responsibility activities are:

1. Cultural Heritage

2. Social Equity

3. Economic Sufficiency

4. Environment Quality


‘Central Group for Our Community’ Shop

Central Group has used its more than 67 years of retail experience to create the “Central Group for Our Community” Project. This Project aims to inspire people throughout Thailand to use their individual expertise and knowledge to help develop their community’s own signature products as well as indigenous fresh produces. Qualified items will then be marketed through Central Group’s various retail channels. Additionally, Central Group will help each participating community to build a better quality of life, and eventually to create a more sustainable living environment.








CSR News