Chevron Thailand teams up with The 1 Card to offer rewarding experiences with the launch of “Caltex-The 1Card Reward Campaign”

04 Aug 2015,   in CORPORATE NEWS
คาลเท็กซ์ ผนึกกำลัง The 1 Card ร่วมสร้างปรากฏการณ์ใหม่ครั้งแรกของเมืองไทย

Chevron Thailand teams up with The 1 Card to offer rewarding experiences with the launch of “Caltex-The 1Card Reward Campaign”

All your points count for more when filling the tank at Caltex Service Stations


Bangkok, August 4, 2015 – Chevron (Thailand) Limited, marketer of the Caltex brand has partnered with The 1 Card under Central Group, one of the largest private commercial conglomerates in Thailand to launch “Caltex – The 1 Card Reward Campaign” which will offer The 1 Card members exclusive privileges of points earning and redemption when filling their tanks and buying lubricant products at Caltex fuel service stations nationwide.  Members will earn one point for every litre of fuel filling and five points for every 25 Baht of lubricant products purchased while every eight points can be redeemed for 1 Baht per litre of fuel filling discount. This exciting partnership is aimed at catering to the needs and lifestyle of both shoppers and motorists.

Mr. Salman Saadat, Country Chairman and General Manager-Products, Chevron (Thailand) Limited said that Caltex-The 1 Card Reward Campaign” will enhance the value that both businesses bring to the consumers. He explained: “We are very honored to partner with The 1 Card, the No.1 loyalty program card in the retail industry under Central Group with the largest nationwide membership base. This partnership combines the key strengths, experience and expertise of both Caltex and The 1 Card under Central Group to meet the increasing demands of our customers. The 1 Card’s market leadership and its largest nationwide membership base together with Caltex’s commitment to offer quality fuel and lubricant products will create a rewarding synergy that motorists and shoppers will find compelling.”

“The new Caltex-The 1 Card Reward Campaign”, will allow us to reward the customers for their loyalty to Caltex and Central Group and also reach out to new customers. We believe that this collaboration will be a great way to offer The 1 Card’s members a more pleasant journey with our excellent range of quality fuel products and services including Caltex Gasohol 91 and 95, ULG 95, E20,  Caltex Diesel Techron D and Caltex Power Diesel with Techron D,”  added Mr. Saadat.

Mr. Rawee Poorpornpong, Senior Vice President – Customer Relationship Management, Central Group said: “The 1 Card has aimed to be the best loyalty program member card in Asia which caters to all aspects of our customers’ lifestyle through various products and services offered by our group of companies and partners.  Partnering with Caltex is in line with our aim to serve our customers’ need and enhance their shopping experience. It is our great pleasure to partner with Caltex, one of the global leaders in energy businesses, to launch Caltex-The 1 Card Reward Campaign”.  Our partnership will enable us to give back and expand the benefits for our customers as the heart of this program is to create value and bring joy to our members.”

 “This collaboration is a welcome development for both Central Group and Caltex.  It’s a major move to strengthen and expand our customer base.  The 1 Card has rapidly grown its existing membership to 11.5 million at present and expects to boost the ranks of its membership beyond 12 million by the year’s end. The 1 Card has a vast channels to reach its customers through 8 business groups under Central Group including retail, shopping malls, real estate, hotels as well as food servicing businesses which cover over 3,000 outlets in Thailand and overseas.  Moreover, The 1 Card can also be used at La Rinascente in Italy as well as illum in Denmark and recently opened department stores in Germany in the future.

This would be the first time that we expand our privilege to cover fuel services. To avail of the privileges under Caltex-The 1 Card Reward Campaign” from now until July 2018, you can just present your ID card or give your telephone number to the forecourt attendant at the participated Caltex fuel service stations nationwide for point earning and redemption. You earn one point for every litre of fuel filling and five points for every 25 Baht of lubricant products purchase. Every eight points for 1 Baht per litre of fuel filling discount with a maximum purchase of 60 litres each time, two times per day and not more than 400 litres per month.

“For those who are not yet a member of The 1 Card but would also like to enjoy the exclusive privilege from Caltex, you can sign up for The 1 Card membership at or apply at the customer service counters at Central, ZEN, Robinson, Power Buy, Super Sports, B2S, Home Works and Office Mate nationwide at only 50 baht to get instant point collection and rewards from every purchase at department and specialty stores under Central Retail Corporation and its partners,” added Mr. Rawee.

Keep fueling up at Caltex now and enjoy The 1 Card reward! For more information, please contact The1 Card Call Center tel. 02 660 1000.