Central Group’s Management

Mission & Vision

“Central Group will lead the retail and service business of Thailand onto the world stage, while bringing development to localities and provinces in the countries expanded to, while driving the Thai economy forward together."

My grandfather and father grew our business with two simple ideas in mind: deal honestly with people; and work hard to provide customers with exceptional products and services. These ideas remain at the heart of our success today, even as we have grown larger and more successful over the years.

We are extremely proud to have been part of Thailand’s economic and social development over the 71 years of our history, and as the Number 1 retail and service business in Thailand. We are now expanding beyond Thailand with strong presence in Europe and Vietnam and will continue to make “Central” the centrality of everyday life for customers in every market we are in.

This year is set to be another significant milestone of Central Group, the start of what will be the next chapter of Central Group’s history, with New Central, New Economy as our new motif.

Beyond our physical presence being the centrality of the customers’ everyday life, we also aim to become the leader in digital lifestyle platform by embracing technology and innovations to deliver superior customer experiences and inspire lifetime loyalty.

The long-term goal of Central Group is to develop business in parallel with the development of the country by being a pioneer in bringing prosperity to localities and provinces of every country that our business expands to, helping to develop people and communities and driving the economy forward together.

“We will lead Thailand's retail and service business onto the world stage.".

Tos Chirathivat
Executive Chairman and CEO

PRINCIPLES: Honesty, diligence, and commitment to customers

Branding – Extending on past successes, and being committed to building the brands to be the number one in customers’ perception in every segment, by creating “quality” brand experiences in terms of goods and services.

People – Teamwork is the key to a successful business. Therefore, we will continue to develop a human resources system which will build and support a dedicated management team that can drive the company’s policies into competent business practices. When a company wins the hearts, and earns the dedication, of its employees, it can be truly successful.

Synergy – Business units under Central Group will have synergies and connections which can mutually enhance the potential of one another. From now on, the functioning of the Group will be more harmonized in order to exploit these synergies, and to develop a robust and unified corporate system which together can cope with future business expansion.

One Group – Promote the importance of collaborating with one another, and of sharing knowledge and expertise (best practices, lessons learned etc.), to all the organizations within Central Group in order to develop the potential of every business unit for sustainable growth.

Executive Committee

Tos Chirathivat
Executive Chairman &
Group CEO

Dr. Suthiphand Chirathivat
Executive Director

Dr. Suthilaksh Chirathivat
Executive Director

Prin Chirathivat
Executive Director &
Deputy Group CEO

Pichai Chirathivat
Executive Director

Narongrit Chirathivat
Executive Director

Thiradej Chirathivat
Executive Director