About Us

One Family’s Vision

With our eyes cast firmly to the future, the Central Group continues along the path of our founder’s dream.

The group’s early history can be traced back to Tiang Chirathivat, a determined and persevering entrepreneur who was committed to building a strong foundation for his family’s future.


Mr. Chirathivat first opened a small family-run shop in the city of Bangkok during the early 1950s. Then in 1956 his son, Samrit Chirathivat, expanded his father’s general merchandise business with the establishment of the first Central Department Store in Bangkok’s Wangburapha district. Both father and son, the group’s founders, were fully engaged in running the business, and were also helped by other members of the family.


The era was one of bustling trade and growth, and the young entrepreneurs quickly established businesses that were characterized by many “firsts” in Thailand: the first to import international cosmetic brands; the first to focus on impeccable customer services; and the first to implement innovative marketing communications.


Samrit Chirathivat believed that success would come from honesty and hard work, as well as from the provision of the best possible ser-vices and products for Central’s customers.

Central Group still remains 100% committed to our founder’s vision.

“Our success grew out of our determination to bring Thailand into the modern world. We are committed to contributing to its prosperity and enhancing the quality of life of its people.”


Samrit Chirathivat, Founder of Central Group


Central Group


The Central Family – the Central brand of retail, services and products has become synonymous with trusted quality and excellence in Thailand, and continues to remain at the top of the marketplace.


Central Group consists of a variety of diverse investments in various corporations, each of which has become the leader in the retail, property development, brand management, hospitality, and food and beverage in-dustries. These complementary businesses continue to strengthen our position in the marketplace, both domestically and internationally.




Today, Thailand has become one of the most dynamic and vibrant economies in the whole Southeast Asian region, with a large and growing number of sophisticated consumers and urban dwellers: and in the next decade, Thailand will play an increasingly important role within the new ASEAN Economic Community (AEC).


Central Group is a major player in several business sectors in Thailand, and is contributing to the rapid growth of the Thai economy. The Group has established a leadership position in almost all of the business sectors it has a presence in, namely: retail, shopping malls, real estate, brand management, hotels and resorts, as well as food servicing businesses.

We are:


Among Thailand’s five largest business groups, and one of the most successful conglomerates in all of Southeast Asia.


A family-held corporation that began life as a general merchandise store in 1947, and now has 67 years of experience in the retail industry.


One of the largest employers in Thail-and, employing over 70,000 people in various business sectors ranging from retail to real estate.


An international investor. Central Group acquired La Rinascente, the Italian-based luxury department store, and Illum, a famous Danish department store, in 2011 and 2013 respectively.


A multi-national organization. Central Group operates a number of overseas stores, including in Vietnam, and Indonesia, as well as hotel properties in the Maldives, Mauritius, and Sri Lanka

+ Expand All


Central Trading


Establish: Central Restaurant Group


Open: Central Plaza Ladprao


Open: ZEN Department Store


Launch: Big C Supercenter


Launch: FoodLoft


Launch: the1Card


Launch: ZENSE


Launch: Thai Watsadu


Launch: SuperKoom & SuperKoom Wholesale


Awards: Yuwadee Chirathivat


Awards: Central Group "Best of the Best Awards"


Awards: Central Food Retail (CFR)


Awards: ZEN "Euroshop Retail Design Award"


Awards: Central Department Store "Department Stores of the Year"
Awards: CentralWorld "Best of the Best 2010"


Awards: Sudhitham Chirathivat

Central Group Operational Highlights

2016 Total Sales

US$ 10.4 billion

2016 Investment

US$ 1.2 billion


Store Network

More than 4,400 locations/branches


Net saleable area

Approximately 4,560,000 sq.m.


Over 80,000 employees


Loyalty Programs

The 1 Card, with over 13 million members



Central Group Corporate Book 2018

CG Corporate Book 2015