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About Us

One Family’s Vision

With our eyes cast firmly to the future, the Central Group continues along the path of our founder’s dream.

The group’s early history can be traced back to Tiang Chirathivat, a determined and persevering entrepreneur who was committed to building a strong foundation for his family’s future.

 

Mr. Chirathivat first opened a small family-run shop in the city of Bangkok during the early 1950s. Then in 1956 his son, Samrit Chirathivat, expanded his father’s general merchandise business with the establishment of the first Central Department Store in Bangkok’s Wangburapha district. Both father and son, the group’s founders, were fully engaged in running the business, and were also helped by other members of the family.

 

The era was one of bustling trade and growth, and the young entrepreneurs quickly established businesses that were characterized by many “firsts” in Thailand: the first to import international cosmetic brands; the first to focus on impeccable customer services; and the first to implement innovative marketing communications.

 

Samrit Chirathivat believed that success would come from honesty and hard work, as well as from the provision of the best possible ser-vices and products for Central’s customers.

Central Group still remains 100% committed to our founder’s vision.

“Our success grew out of our determination to bring Thailand into the modern world. We are committed to contributing to its prosperity and enhancing the quality of life of its people.”

 

Samrit Chirathivat, Founder of Central Group

 


Central Group

 

The Central Family – the Central brand of retail, services and products has become synonymous with trusted quality and excellence in Thailand, and continues to remain at the top of the marketplace.

 

Central Group consists of a variety of diverse investments in various corporations, each of which has become the leader in the retail, property development, brand management, hospitality, and food and beverage in-dustries. These complementary businesses continue to strengthen our position in the marketplace, both domestically and internationally.

 


Thailand

 

Today, Thailand has become one of the most dynamic and vibrant economies in the whole Southeast Asian region, with a large and growing number of sophisticated consumers and urban dwellers: and in the next decade, Thailand will play an increasingly important role within the new ASEAN Economic Community (AEC).

 

Central Group is a major player in several business sectors in Thailand, and is contributing to the rapid growth of the Thai economy. The Group has established a leadership position in almost all of the business sectors it has a presence in, namely: retail, shopping malls, real estate, brand management, hotels and resorts, as well as food servicing businesses.

We are:

 

Among Thailand’s five largest business groups, and one of the most successful conglomerates in all of Southeast Asia.

 

A family-held corporation that began life as a general merchandise store in 1947, and now has 67 years of experience in the retail industry.

 

One of the largest employers in Thail-and, employing over 70,000 people in various business sectors ranging from retail to real estate.

 

An international investor. Central Group acquired La Rinascente, the Italian-based luxury department store, and Illum, a famous Danish department store, in 2011 and 2013 respectively.

 

A multi-national organization. Central Group operates a number of overseas stores, including in Vietnam, and Indonesia, as well as hotel properties in the Maldives, Mauritius, and Sri Lanka

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1947

Central Trading

1978

Establish: Central Restaurant Group

1983

Open: Central Plaza Ladprao
Launch: Centara Hotels and Resorts

1990

Open: ZEN Department Store

1994

Launch: Big C Supercenter

2003

Launch: FoodLoft

2004

Awards: Yuwadee Chirathivat

2005

Awards: Central Group "Best of the Best Awards"

2006

Royal Garuda Emblem
Launch: the1Card
Awards: Central Food Retail (CFR)

2008

Awards: ZEN "Euroshop Retail Design Award"

2009

Launch: ZENSE

2010

Launch: Thai Watsadu
Awards: Central Department Store "Department Stores of the Year"
Awards: CentralWorld "Best of the Best 2010"

2013

Takeover: ILLUM, Denmark
Launch: SuperKoom & SuperKoom Wholesale

2014

Launch: ROBINS, Vietnam
Awards: Sudhitham Chirathivat
Launch: Central Embassy

Central Group Operational Highlights

2013 Total Sales

US$ 7.5 billion


2013 Investment

US$ 1 billion


 

Store Network

More than 4,400 locations/branches


 

Net saleable area

Approximately 4,560,000 sq.m.


Employees

Over 70,000 employees


 

Loyalty Programs

The 1 Card, with over 4.5 million members

SpoT Card, with over 6 million members


 

Central Group Financial Highlights

 

Central Group is among Thailand’s five largest business groups. It has achieved extraordinary double-digit growth since 2009, during which many businesses succumbed to the forces of globalization and severe competition. Because of our diversified portfolio of business operations, serving all the different consumer segments and lifestyles, and our emphasis on brand building, the company has gone from strength to strength, growing from US$ 3.8 billion sales in 2009 to US$ 7.5 billion in 2013.

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Central Group Corporate Book 2016

CG Corporate Book 2015

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