Central Group together with Office of Commercial Affairs launched ‘Smart Entrepreneur for Modern Trade’
Central Group together with Office of Commercial Affairs launched ‘Smart Entrepreneur for Modern Trade’ project to help strengthen potentiality of Thai entrepreneurs.
Central Groups anticipated the importance of enhancing and developing the potentials of OTOP and SMEs throughout the country. Therefore, they corporate with Ministry of Commerce launching the marketing campaign to help those entrepreneurs reach the distribution channels and to be able to compete in the modern trade sustainably. Accordingly, the application was opened from 3 July 2015-31 July 2015 for every OTOP entrepreneurs and SMEs from nationwide. There are more than 600 entrepreneurs presenting their products to this project and the number of entrepreneurs that pass the requirement is 301 and in the final of 40. They will be presenting their products for 6 months in Central Groups such as Central Robinson B2S, Office Mate, Tops, Family Mart, Homework, Thaiwatsadu, Central Online. The products categories are healthcare, fashion, house and deco, processing food, and handmade products.
Besides, they will not be attaining the marketing seminar which can be their beneficial in applying knowledge to improve the capability and quality of their products and services.